What's true is that subprime is gone, prime lenders have cut LTVs, and you can no longer make money in this market by doing the things you did in the days of the refi boom.

     The days in which investors bought mortgage-backed securities they didn't understand, all in the name of chasing returns, are gone.

     Subprime has been zapped, tapped, & carried-out.

     Borrowers bought more & more $#!t, all on payments, even as they were told "this is an adjustable-rate mortgage, and you'll need to refinance it in a couple years."

     Now they don't qualify for a refi, and they blame everyone but themselves.

"Bush & the rest say, 'there will be no 'bail-out.'' But watch what they do, not what they say!"

     They've already increased FHA loan amounts to as high as $729,750.00. What's the cap where you live? It's 125% of your area's median home value!

     D@mn near everyone, d@mn near everywhere qualifies for FHA now. Even folks in California.

     What else is emerging as a new opportunity in this market? Fannie/Freddie ARM re-sets.

     Sure, a lot of folks are at LTVs that make them unable to be helped. But mailing lists can still be had in your area that have only folks on them at low LTVs. Like 50 LTV!

"Hey Bubba, they're still lending to Fannie/Freddie borrowers who are at lower LTVs!"

     And, these borrowers have no choice but to refinance. Their loans are adjusting. A cr@pload of them this year.

     Plus, their loan amount limits have also been raised to as high as $729,750.00, and 125% of your area's median home value!

     I told ya, the politicians simply won't stand by and do nothing!

"Cha-ching, cha-ching, cha-ching!"

     But why are reverses themselves so hot? Because, the loans perform, no matter what happens.

     Borrower doesn't pay? They're not supposed to!

     The reverse borrower gets either a lump sum cash payment, or an income stream of monthly checks, or a credit line…or any combo of the 3.

     But the best part?

"The reverse is such a great product, it d@mn-near sells itself!
Even the kid at Kinko's could close one!"

     What's so great about all 3 of these niches…FHA, Fannie/Freddie re-sets, & reverses…is that you can still get BIG fees on them!

     Simply put, you can NOT afford to NOT do things my way! You need to do things the way my guys are doing them!

"But Scott, how do they do it?"

     Simply put, everything starts where everything starts: "in the beginning." If the beginning of the process isn't right, all else $uck$.

     But what do you mail to them?

     I hope not another $#!tty "mortgage offer!" Those do only one of 2 things: One, they go straight into the trash…or two, they set you up for a rate & fee discussion! As if you were in a DiTech call center!

"Listen Bubba, you can't beat Wal-Mart at being the 'cheapest!' And you can't beat DiTech
at being the cheapest either!
You've got to do the opposite!"

     What you CAN do is beat DiTech at being local, being a person not a BIG, dumb company…and at providing better service.

    And, since you can do those things, you CAN escape the rate & fee trap! But NOT if you *&^%-yourself-up & start the borrower off in a rate & fee discussion! Which is what "mortgage offers" do to you!

     You need to mail your prospective borrowers something that looks NOTHING like a "mortgage mailing!"

"So Scott, then what happens?"

     You need, now more than ever, a 24/7/365 ability to handle inbound lead calls, inquiries, & applications. Gone are the days of "bankers' hours."

     But no, I'm not suggesting that you give out your cell phone to every borrower. Rather, quite the opposite, but while still getting the desired result…

     That's why I have my guys using my call center to take inbound lead calls for them 24/7/365. But it doesn't SOUND like a call center. It sounds like your very own personal assistant!

     And, I provide my guys with a done-for-them, templated website! That converts prospective borrowers who visit to online applications!

     Whether they respond via the call center or the website, you do ZERO work taking inbound lead calls & loan applications! Which is what you really want, isn't it?

     I've got direct mail lists, "non-mortgage guy" pieces to mail, the call center, the website, and a whole lot more for you! I've got it all templated, ready for you to plug into.

     Folks who have used my System have profited wildly! Isn't it time you did to?

What I'm proposing is that you come to Chicago, for my upcoming Tucker MasterMind Summit, September 27th & 28th, 2008! It's being held in the Gold Coast neighborhood of Chicago! The Countdown: Type your question here and click below... Live Chat by LivePerson      No "success excuses:" It's being held on the last weekend of the month, and last close for owner-occupieds is September 25th, so you've got no reason NOT to be there. Unless, yikes! You're still working with Realtors! Yuck!

     Register right now, and I'll see you in Chicago!

Sincerely, your friend,

Scott Tucker
The Mortgage Marketing Genius®

P.S.: I don't give-out the hotel info until you're registration is complete, so don't bother asking me "which hotel" now. :-) BTW, I do this to keep-out "squatters" who might otherwise try to corner you at the urinal and ask you 20 questions! Don't worry, the hotel is kick-@$$, right in the middle of everything, and the room rate is only $259 for a King size bed! Plus, it's my favorite hotel in Chicago! You're gonna love it!

P.P.S.: We meet all day Saturday, September 27th, & all day Sunday, September 28th!

P.P.P.S.: Plus, I'm hosting a Saturday evening cocktail party for all Summit attendees at a very nice Rush Street bar! (This is where all the celebrities, hot chicks, & gold-diggers go out! You'll love it!)

P.P.P.P.S.: Plus...

we are all going to the Chicago Bears game (they play the Philadelphia Eagles) at Soldier Field on Sunday Evening! So stay until Monday morning!

P.P.P.P.P.S.: All Tucker MasterMind Members will get audio CDs of the entire Tucker MasterMind Summit! For free! (It'll take a couple weeks after the Summit to get those to you.) And no, this is not a reason not to attend in-person! There is a TON of stuff you're gonna learn by being there, that you just can't "get" from the audio CDs alone! But the audio CDs are great to listen to in the car! To reinforce & recall what you've learned!

Type your question here and click below... Live Chat by LivePerson

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